Homepage: The homepage features a hero image showcasing a classic Stratocaster bathed in a cool, modern blackish-blue hue. This sets the tone for a sophisticated yet approachable brand.

Navigation: A clear, top-fixed navigation bar, using the clean and versatile Inter font, allows users to effortlessly access Guitars, Amps, Effects, Artists, Learning, and About Us sections.

Icons: Quality assurance, free shipping, easy returns, and support icons subtly positioned beneath the hero image instill confidence in potential buyers.

Categories: Category pages feature a refined navigation bar at the top, allowing users to easily drill down into specific instrument types, fostering a smooth browsing experience.

Product Focus: Individual product pages showcase the chosen instrument in detail. Quality assurance icons reiterate Fender's commitment to excellence.